The boom in cloud services has ironically enough brought digital brands and human customers closer together than ever before. Companies today can reach customers whenever or however they need to, all with minimal ease and low-cost tactics. More than that, brands have the ability to use specific cloud-based tools, such as email notifications, to build invaluable customer loyalty at minimal cost
Nowadays email notifications are more advanced than what they used to be. There is less unwanted or repetitive marketing messages because email notifications are explicitly tied to specific actions a user has taken with a site or app, and therefore perceived as highly relevant or valuable information they need to know
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