The definition of “microcopy” is: a word or phrase that help instruct and alleviate the concerns of your users. This is not a new concept as it’s always been part of every websites.
However, only recently have marketing & analysts began to understand the importance of microcopy as well as how much it affects the quality and effectiveness of our web content.
There are few ways to effect the conversions rates on your website or application through microcopy- want to know how? Here are some brilliant examples