Storytelling is a powerful toll that can raise conversions rates more efficiently. By using storytelling you can take the user through a visual journey that can function as a call for action.
“Every good story has a hero who is on some sort of quest. And like every quest, there’s always a monster that must be slayed. Describe your user and the problem, then craft a story that helps everyone better understand the journey.”/ Jessica Lowry
Take a look at this futuristic airline site: