Branding is your identity that sets you apart from other competitors and leaves recognition.
This recognition increases company value, raises expectations, and makes it easier to make new customers.
Over time, a brand can become outdated and no longer fit today’s design trends.
Sometimes this means redesigning your logo across all of your branding communications like your website.
In other cases, it’s all-encompassing.
Let’s take for an example the rebranding that “Burger King” did over the years.
Burger king understood the importance of rebranding over the years and kept renewing their visual appearance.
images by behance project by JKR Global