ARKit is a new developer tools add on to Apple’s iOS 11, making it relatively easy to build high quality augmented reality. This can mean big business in the automotive world, because it will be a lot easier to create virtual showroom experiences to possible customers and automakers right on their smartphone.
Developer Augmently made an AR experience using the developer preview ARKit in iOS 11, and it looks impressive. In his model we can see a 3D model of a Mercedes sedan, including an interactive interior with options to change the color of the body. It allows the user to virtually walk around the car to observe it from all angles. This new customer experience has the potential to become a regular option in the automotive world.
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