Snapchat is very popular among the younger generation. The older generation is less intrigued, and Snapchat is trying to change that. According to Snapchat the redesign is set to attract more users by simplifying the UI.
Apparently the new design is so simple that Snapchat’s CEO Evan Spiegel wrote an op-ed and explanatory video to ensure the users aren’t confused by its simplicity. It will be rolling out slowly but surely. Let us know what you think of the redesign!
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