Product personalization: creating personalized user experiences based on user behavior and browsing habits.
- Who is your customer?
- What do you offer?
- What is the Ideal pricing point?
- How do you position the product to customers?
Enhance cross-platform user experience: mobile to desktop
- Designers must think about the visual changes between different screens.
- Add new features and updates
Scrollytelling: scrolling + storytelling = scrolly-telling.
- Highlights different features and benefits with beautiful product images as you scroll.
Data Storytelling: building a narrative based on complex data and analytics that help influence and inform your target audience.
- Number of consecutive weeks of productivity
- Number of words checked
- Alerts are shown
- Vocabulary terms
Minimalism: many websites and digital products have adopted a similar black and greyscale variation.
- The benefit of this simple color palette is UI design team can use a single color to make important CTAs and features pop
Buttoness user interfaces: most mobile devices use buttonless patterns for settings.
- Using a devices biometrics to replace login forms
- Leveraging voice search/voice user interface (VUI) functionality
- Dragging or swiping messages and popups to close them
- Double tap to like or favorite
- Using device a device’s return key to replace send buttons for text fields
VR & AR UI design
- Virtual reality and augmented reality
- VR & AR have expanded beyond gaming and social interactions to developing tools that help users navigate the real world better.