A symbol developed to be a real object
The first full 3D emblem of a FIFA World Cup. An infinite loop of culture and football, inspired by Arab garments, the undulations of desert dunes, and the shape of the Official Trophy.
The graphic universe for the FIFA World Cup Qatar 2022™ brand is a unique system. Inspired by the ancient Arab technique that produced the well-known geometric tiles, this graphic universe presents a plethora of engaging content, incorporating football, Qatari landmarks, and cultural elements.
Emblem animation
The animation of the official emblem portrays desert dunes and the fabric texture of the Shawl, a head garment used throughout the Middle East and Asia, referring to the tournament’s unique date, from November to December.